Imagine you want a new hand blender for your kitchen. You have got a few options in mind seen from video marketing from which you would like to finali
Imagine you want a new hand blender for your kitchen. You have got a few options in mind seen from video marketing from which you would like to finalize one. How would you do that?
Well, by reviews, of course!
But see here, the first one has a highly detailed video review probably made by a video editing agency, where they speak about its features and benefits. While in the other, there is only a vague statement like “it’s a good mixer”.
I don’t know about you, but I will definitely go towards the first option rather than the second.
The reason is pretty simple; with the first one, I have proof of what it can do and how it has benefitted another customer in a video testimonial.
Not all of us like to throw money at an instance we see something. We all want to spend it the right way.
That is why no matter how good your brand or your product is if people have not heard of you before, they will be skeptical connecting you.
You can spend a lot of time perfecting your marketing campaign and brand awareness strategies. But the most common way of convincing people to buy something is via testimonials. More specifically, video testimonials, done from professional video editing services!
They rely on them for honest reviews, and through those, they determine whether a product is worth it or not.
Plus, a site generates more revenue if it has a testimonial. It’s a proven fact.
Video reviews combine all forms of data that include text, imagery, and visuals.
If you consult a video editing agency for this purpose, it certainly pays off in the end because it’s reckoned that a website is 53 times more likely to be listed on the first google search page if it has a video.
However, there are a few challenges that you can counter if you don’t go for expert video editing.
Challenges Faced While Making Video Testimonials
Even though these are highly effective, video testimonials require a little bit more effort to make as they need more resources and more in-depth information.
They also need to be edited well, professionally made, and high in quality. Basically, you have to make these reviews real and attractive. Moreover, we also need to have actual customers in the videos who will talk and explain their experience with it.
So, as a business, you got to provide the best services to clients in order to find an appreciating client for your video.
Things to Keep in Mind for the Perfect Video Testimonial
So, what is the secret to the perfect testimonial video? How do video editing agencies do it? Here are some points that can make your visual content more appealing to the target audience.
Clarity And Preciseness
There’s no need to beat around the bush when it comes to a testimonial video. We need to highlight all the key features of the product, plus the benefits they have afforded the customers in an efficient manner. It is because they will be a crucial part of the whole marketing process.
Customers are not actors. They cannot lie or act nice in front of the camera if they are not happy about your brand. Plus, the video is supposed to be as authentic as possible, with the review of the actual product being the main focus.
If you cannot do, what is the point of having these videos? Your outsourcing video editing services will just waste their time on producing content.
Emotions are the driving force of a human being. And you must instigate them to your advantage with stunning video content.
Not in an evil way but rather in the making of a captivating story. It doesn’t need to be fantastical, but it also should not be draggy or boring.
The main thing to remember is that your testimonial video should build trust between your brand and the audience. Here professional video editing can help you.
Create a Good Testimonial Video
You may think that video testimonials are tough, but they are just like making any other type of video. The thing you need to keep in mind is your intention. You want people to buy something, but for that, you need to make a relationship with them first. That should be the driving force behind your video.
So come on, let’s look at some essential things we require while creating a good testimonial video.
A Strong Script
Every video requires a script of some sort because the consumer can’t just say anything willy nilly, even if they are trying to be authentic. They have to talk about the product, the brand, and how it impacted them.
According to professional video editing agencies, good video comprises three main components in terms of structure. These are:
Let the consumer discuss their difficulties in the intro. Then make them tell why they need your product or service. Then the middle can have them describe the reasons that why they chose our brand out of all the others and what benefits they have gotten.
Lastly, wrap it up with the conclusion, where they discuss how the product met their needs and if they were satisfied with it.
Questions for Viewers
Once again, consumers or customers are not professional actors. So, they need time to prepare when it comes to being cast in a video.
To help prepare them, you can send them a list of questions they can use in the video. It can consist of things like,
- Why have they sought this product out?
- What frustrations did they face before using the product?
- How did this product make their life easier?
- What’s the one thing they like the most about it?
- Are they satisfied with its performance?
It can also have instructions regarding what to wear, how to look and speak, etc.
Image and Sound Quality
As stated above, everything needs to be high quality. Good equipment goes a long way here, as a good microphone and camera can work wonders.
Moreover, we cannot forget about the good lighting, good setting, and video editing services for a finished final product.
The images have to be sharp, while the sound quality needs to be good and perfectly audible. video editing companies take care of it by removing as much background noise as possible while editing.
Ultimately, we should have a crisp, clean-cut, and perfectly edited final video.
Well, there we have it, the tips for a good testimonial video. Remember that it is made like any other video and is one of the best ways to market your product(s).
It’s because people trust other people’s reviews, even more. So when they can see the reviewer and gauge their reactions, they want to have the same experience. So, be sure to try this for your brand and see if it works for you. However, always consult a video editing agency for perfect results.