Motion graphics aren't just pretty or cool; they are a super creative way for a company to get its message across to its target demographic. They comb
Motion graphics aren’t just pretty or cool; they are a super creative way for a company to get its message across to its target demographic. They combine the best parts of visual communication with storytelling and present us with eye-catching masterpieces that are engaging and interactive.
Nowadays, most companies providing video editing services are also trying to incorporate technology like virtual reality (VR), augmented reality (AR), 360° video, etc., into their motion graphics. For them, it is the perfect way to try new things and participate in rising trends.
How Do Motion Graphics Help Brands?
Brands put out a mix of content for their consumers. And since video marketing is the most popular medium nowadays, they get highlighted in their campaigns.
It is actually time for marketing companies to step up their video-editing services and apply motion graphics in different areas of visual communication. Such as:
- Traditional Ads
- Culture Marketing
- Promo Videos
- Explainer Videos
- Social Media Videos
- Sales collateral
Benefits of Motion Graphics
The benefits of motion graphics are:
Have you ever felt joy when watching your favorite hero triumph on-screen or sheer terror when the creature comes out of nowhere in a horror movie? That is a biological response called the phenomenon of emotional contagion, and the reason we can mirror what we see on screen and empathize so strongly with the characters. It is also something motion graphics can stimulate very well.
Not only are they attention-grabbing, but they let us communicate with our audience in highly effective ways. Eye-catching visuals, a moving background score, and a powerful voiceover can work wonders for the senses while manipulating human emotions in the best way possible. Their combination makes an impact and creates a moving story. Video editing companies incorporate such impactful content that perfectly translates the company’s vision. Thus, this type of video editing is quite popular.
Easy to Comprehend
Our brains process visuals the fastest. They are nearly instant in leaving their mark – in as little as 13 milliseconds; we can remember most details of what we observe (according to a study done by MIT in 2014).
It is why visual communication is the best way of affecting the mind and why many things seem easier to do when you have SEEN how to pull them off. Motion graphic videos also break down complex information while delivering the message with clarity.
They can come in handy for:
Abstract Concepts – Explanations about different concepts are understood quicker via motion graphics.
Process Videos – How does a chemical reaction take place? Why is the sky blue? Motion graphics can answer all these questions and help break down the complicated steps.
Data Visualization – They can bring dense and impenetrable data to life.
Tutorials – Any video type that requires showing and telling can use motion graphics. That is why explainer videos fit in here.
Lesser Time with Better Impact
Motion graphics are super helpful when you want to get a message across effectively in a small amount of time. You won’t have to do a detailed explainer video or write an article worth 2000 words to show people how to perform a procedure, use a tool or a service to order something. All you need is a few minutes and your storyboard, which your video editing services can easily make for you.
The combination of words, visuals, and voices will work together to make a lasting impression on the person watching and have an increased chance of being remembered.
Because as we discussed earlier, visuals get absorbed super-fast. That is why people will be able to grasp complicated ideas or processes quicker with the help of motion graphics video marketing. Plus, they can come in handy in crowded areas, where audio is pretty much useless.
Compared to other video formats, motion graphics are pretty simple to execute. They give you complete control over how to tell a story without any fancy sets or extra props like live-action videos.
Also, video editing companies don’t need to take things like weather and the presence of actors into account – all it needs is to be on the storyboard.
With the increasing use of video formats on social media platforms, motion graphics aren’t a one-time thing anymore. They can be repurposed in different ways and help extend the life of a campaign.
Plus, components of motion graphic videos are recyclable and can be used to make more specific content for different reasons. You can add them to a presentation, another video, an e-book, create a moving banner with them, and so much more. Basically, you have a resource now that can be utilized several times in different ways.
A Passive Experience
Remember when teachers let us watch a movie in class instead of taking the usual lesson? It was the best because we didn’t have to do anything. No reading, writing, drawing, etc., just staring at the screen while taking everything in.
That is what motion graphics do; they don’t require our active participation. Instead, it is a passive learning experience that requires minimum effort to take in unless staring seems like a chore to you. All you need to do is press play and sit back.
We all know people prefer to watch rather than read, as evidenced by reports from Tubular Insights. They showed that consumers spent roughly six hours each week watching video content on social media platforms. That makes it the perfect medium for this.
Even though it can be difficult, always remember that whatever format you choose to spread your message, motion graphics or otherwise, it shouldn’t limit you.
Creating content allows you to test out different styles and experiment with diverse video formats so you can understand the effectiveness and marketing strategies of each. And video editing company can be of perfect help here.
That is why here at VidBuilders, we are keen to help our clients through our video-editing services and give them what they envision for engaging with their audience. So, don’t hesitate and reach out now to get the perfect cut.